FUNDAMENTALS OF ADVERTISING
3 units
Pre-requisite: MK 121

This course seeks to develop the creative and imaginative skills needed in the preparation and planning of advertising and sales promotion programs. Special emphasis is given to factors such as buying motives and habits, social forces and trends, degree of competition, price profit margins, market coverage and penetration. Topics such as copy programs evaluation are also analyzed thru protesting and protesting activities.

SALESMANSHIP
3 units
Pre-requisite: MK 121

The subject deals with a discussion and practical applications of selling techniques. It intends to incorporate recent sales and corporate techniques and orientation on modern day selling. It specifically stresses affective salesmanship.

PRINCIPLES OF MARKETING
3 units
Pre-requisite: None

This is an introductory course in Marketing which covers the study of the fundamental principles and concepts affecting various marketing institutions, as well as the different policies and methods used by industries handling both consumers and the industrial goods. It also deals with the analytical approach of studying the different elements of the marketing mix and its applications to
the business organization. Social responsibilities from among the marketing practitioners are also emphasized.

SALES MANAGEMENT (E-SELLING)
3 units
Pre-requisite: MK 121

The subject deals with a discussion and practical application of selling techniques. It intends to incorporate recent sales and corporate techniques and orientation on modern day selling. It specifically stresses emphasis on personality development as a key concept in achieving an effective salesmanship.

PRINCIPLES OF RETAILING
3 units
Pre-requisite: MK 121

This course deals with the principles and practices of retail merchandising with adequate consideration given to retail innovations, retail management store planning and location, design, layout and facilities.

PRODUCT MANAGEMENT
3 units
Pre-requisite: MK 121

This course serves as an introduction to the principles and methods of product planning and development. Areas include elements of product and package design; product branding, packaging and labeling, features, performance sale ability; eliminating obsolete products and introduction of new ones, new uses or applications of products in line, determining mechanical services required, inventory policy, simplification and diversification policies, developing of competitive products; problems unifying and coordinating outside organizations including retail dealers agencies and research services with the widely separated units of the company.

DECISION SCIENCE
3 units
Pre-requisite: MA 104

This course presents an overview of quantitative techniques, applications and implementations. In the first two chapters, the general nature of a linear programming problem is introduced and solutions are discussed using graphical and simplex methods. Special types of linear programming problems like transportation and assignment problems are treated fully in the next chapter. Network analysis is included to train students to plan, organize and control business projects. Separate chapters follow this on break-even analysis, decision analysis, inventory
models, and forecasting. Finally, the course presents the mathematical models useful in helping students make the best possible decisions. All the above topics are introduced by using practical situations in every student’s life.

INTEGRATED MARKETING COMMUNICATION
3 units
Pre-requisite: None

Integrated Marketing Communications puts into significance the role of advertising, promotions, personal selling, public relations and other marketing-related activities as they are organized and implemented coordinately, making-up the total marketing and communications efforts of a business entity. It discusses the
principles and present trends in the marketing communication mix. Moreover, it also stresses the importance of the planning and implementation activities using IMC (Integrated Marketing Communication) approach as an emerging marketing imperative amidst the increasingly competitive business world.

FINANCIAL MANAGEMENT, P-1
3 units
Pre-requisites: MG 111, AC 211, AC 221, AC 322 and BF 111

This course covers a review of the preparation and analysis of financial statements (I/S. B/S and Cash Flow). It includes a study of the time value of money, risk return and their integration into the valuation process-bonds, stocks and firm. Its primary focus is on short-term financing decisions, policies and strategies which include financial planning, working capital and short-term financing, cash and marketable securities, accounts receivable and inventory.

MARKETING RESEARCH, P-1
3 units
Pre-requisites: MK 121, MK 321, and MA 104

This course provides the student a “hands on” experience by applying research in solving marketing problems. Emphasis is on the design of a research project specifically the systematic gathering, recording of data. Likewise, the measurement
techniques in marketing research and sampling and data analysis are also given emphasis.

INTERNATIONAL / GLOBAL MARKETING
3 units
Pre-requisite: MK 121

This course is intended to familiarize the students with the principles and practices of global marketing. The topics include the scope and challenges of international marketing, the cultural environment of global marketing management, and the
corporate context of international marketing.

MARKETING RESEARCH P-2
3 units
Pre-requisites: All Marketing Subjects; MK 323 and Statistics

This study covers the application of marketing research principles in the solution of the marketing problems and to conduct an actual marketing research and giving more emphasis on the interpretation and reporting of findings needed for business
decisions.

STRATEGIC MARKETING
3 units
Pre-requisite: MK 121

The subject discusses the many approached and techniques in handling marketing problems. However, it does not concentrate on a single marketing strategy but provides more discussion on strategic direction which is a long-term approach in countering marketing difficulties. It also gives emphasis on the objectives
and goals, growth strategies, business portfolio plan, situation analysis and action plans of a business organization.

SERVICE MARKETING (E-SERVICE)
3 units
Pre-requisite:

This course provides an introduction to the core concepts
and requirements of service marketing, and an exposure to
the competitive strategies and marketing activities of service
firms.
Each student will take part in individual and group exercises that
involve in-depth study of services firms e.g. a bank, hotel, airline,
repair services companies, advisory firms, hospitals etc. At the
end of the course, students should have better understanding of
how these firms apply and adapt basic marketing principles to
the task of determining and satisfying their customer needs in a
competitive environment. Likewise, the student will be exposed
to e-commerce companies that offers service on the web. This
will examine every aspect of the service process, from the web
page design to order entry processing and follow-up.

MARKETING PRACTICUM
6 units
Pre-requisites: All major Marketing subjects

The course is designed as a training laboratory outside classroom work wherein the student may either undergo apprenticeship office training, research project or fieldwork. The student is expected to gain insight of business operations and management, which he/she can now blend with theories and concepts learned in previous courses.

BUSINESS ETHICS AND SOCIAL RESPONSIBILITY
3 units
Pre-requisites: MG 111 and MK 121

The course is designed to introduce students to business ethical identity that grows increasingly complex. Its primary focus is on the obligation of Business sector to help solve social problems such as pollution, poverty etc., and the obligation of a manufacturer to the consumer with respect to products defects and safety. Likewise, the course presents some different perspectives on understanding basic concepts and concerns of business ethics and will provide ideas on how to incorporate these concepts into policies and decision making processes of business.

SUPPLY CHAIN MANAGEMENT
3 units
Pre-requisite: MK 121

The subject is designed to give the students an appreciation not
only on the high-level supply chain strategy and concepts but
also to give them a solid understanding of the analytical tools
necessary to solve supply chain problems.
The course deals with the various logistical supports which are
important to carry out the operations and marketing functions for
products/services to reach the consumer such as transportation,
warehousing inventory control, network configuration and site
location, information technology, decision-support system, etc.

PHILIPPINE BUSINESS ENVIRONMENT
3 units
Pre-requisite:

This course is intended to provide students an in-depth knowledge and understanding of how Philippine Business in its generic embraces the totality of external environment forces and its implications in any aspect of organizational activity.

MODERN MARKETING TRENDS
3 units
Pre-requisites: MK 121 and MK 314

This course is designed to introduce and update student on the current practices and trends in Marketing. It deals with the analytical approach to the study of the different elements of the marketing mix product, price and place of distribution
and promotion as well as the environments wherein business organizations operate. Discussions likewise, are focused on the study of markets, social responsibilities of marketing executives and global business operations.

INDUSTRIAL AND AGRICULTURAL MARKETING
3 units
Pre-requisite: MK 121

This course deals with systematic approaches in marketing industrial and agricultural goods. Marketing policy considerations are Integrated in a frame work within which marketing man makes intelligent analysis in marketing Industrial - agricultural goods, in relation to the needs of the country. Recommendations from Food and Agricultural Organizations are considered. The course also includes studies on present-day Industrial- Agricultural marketing system.